Projects

PROJECT 1 (current). Study of the intellectual capital of the hotel sector

Goal:

  • Identify and study the elements of the intellectual capital of the hotel sector in the Principality of Andorra, with the objective of making proposals to improve the management of companies in the sector.
  • Propose a specific intellectual capital model for this sector.

Actions developed:

PROJECT 2 (finished). Study of the intellectual capital of the two main Andorran ski resorts

Goal:

Actions developed:

  • Evaluation of the importance that experts give to the different elements that make up the intellectual capital of the alpine ski resorts.

PROJECT 3 (current). Study of customer satisfaction within the Andorran hotel sector and within the Catalan Pyrenees hotel sector. Preparation of a satisfaction model proposal

Goal:

  • Understand customer satisfaction with the Andorran hotel sector and prepare a model proposal.

Actions developed:

  • Obtaining the Booking data.
  • Analysis of the first data obtained from specialized website.

PARTICIPATION OF GREF MEMBERS IN OTHER RESEARCH GROUPS

Josep Fortó and Rosa M. Mariño are membres of the Asociación Española de Contabilidad y Administración de Empresas. Comisión de Turismo de AECA.